Visitors can’t figure out how to buy your products or services. There’s no form for people to sign up for your email list. You’re ecstatic.īut you haven’t figured out the best place to put your calls to action.

You include meta tags, add relevant keywords, and use H tags to help Google figure out what you’re talking about. You figure out why you’re not getting any traffic, so you use the tools I talk about below to optimize for search. People can’t find your masterpiece because you haven’t focused on a good keyword, you don’t have meta tags filled out, you’re not using a semantically correct hierarchy, and there are no incoming links. Why? Because you haven’t optimized it for SEO. You turn it into a literary masterpiece with tons of anecdotes, examples, and actionable advice. Let’s say that you’ve written a detailed article on a topic that’s important to your target audience. Why Is it So Important to Optimize your Website? Website optimization tools help you figure out what you’re doing wrong - and what you’re doing right - and make sure your website has the power to draw as many people as possible and to give them every reason to convert. Otherwise, we’d all have more traffic and conversions than we could handle. What works for one audience won’t necessarily work for another. More specifically, you want to optimize your site for your specific audience. Traffic comes from SEO, paid search, paid social, organic social, and other sources. Website optimization involves improving the aspects of your website that contribute to traffic and conversions. Your competitors have data and processing power on their side, so why shouldn’t you?īoth free and paid website optimization tools exist to help you draw more prospects to your site’s pages and convert them into happy customers. Search engine optimization (SEO) and conversion rate optimization (CRO) have become too sophisticated for manual optimization, which is where website optimization tools come in.

To fulfill that goal, you need the right tools. You don’t want to sing a dirge for your site, right? You want it to flourish - and bring in paying customers. What happens to a website that never gets optimized for search and conversions ? It dies. I hear this from a lot of marketers, but let me ask you a question.

Or perhaps you’ve tried a couple, but never really given them a chance. Maybe you’re not using any website optimization tools.

Must have tools for website design